Feature

Communication Channels

Reach every customer on the channel they actually use: WhatsApp, SMS, RCS, Email, Voice, OBD, and IVR.

The problem

What usually goes wrong

Customers don't all use the same channel. Some prefer WhatsApp, some check SMS, some only answer calls. Businesses relying on a single channel miss a large share of their audience.

The SHUBECCHA way

How Communication Channels solves it

SHUBECCHA unifies WhatsApp, SMS, RCS, Email, Voice, OBD, and IVR into one platform, so you reach every customer where they actually are, without juggling separate tools.

Benefits

Why businesses use this

✓One dashboard for every channel instead of five different tools
✓Automatic fallback to SMS if a WhatsApp message isn't delivered
✓Consistent branding and reporting across channels
✓Higher delivery and response rates

How it works

Up and running in four steps

Connect the channels relevant to your business

Assign channel preference per customer or segment

Set fallback rules for undelivered messages

Track delivery and engagement per channel in one report

Common questions

Do I need separate accounts for WhatsApp and SMS?+

SHUBECCHA handles provider connections for you; you manage everything from one dashboard.

What is OBD and IVR used for?+

Outbound Dialer (OBD) and Interactive Voice Response (IVR) are useful for voice reminders and confirmations, especially for customers who don't use smartphones.

Can I choose which channel a message goes out on?+

Yes, per campaign, per automation, or automatically based on customer preference and past engagement.