Feature

Lifecycle Automation

Birthday wishes, service reminders, renewal alerts, and festive greetings that trigger themselves, on time, every time.

The problem

What usually goes wrong

Meaningful follow-ups (birthdays, renewals, warranties, festivals) depend on someone remembering to send them. In a busy business, that someone eventually forgets.

The SHUBECCHA way

How Lifecycle Automation solves it

SHUBECCHA lets you build automation rules once, such as 'send a birthday message' or 'remind 7 days before renewal,' and they run forever, for every customer, without anyone lifting a finger.

Benefits

Why businesses use this

✓Every milestone is acknowledged automatically
✓Renewal and warranty reminders sent before the deadline, not after
✓Consistent, on-brand communication across your whole customer base
✓Frees your team from repetitive manual outreach

How it works

Up and running in four steps

Choose a trigger: date-based, purchase-based, or behavior-based

Pick a channel and message template

Set timing: same day, days before, or a recurring schedule

Activate once; SHUBECCHA runs it for every matching customer going forward

Common questions

What triggers can I automate?+

Birthdays, anniversaries, purchase date, service due date, warranty expiry, festivals, and custom date fields you define.

Can I personalize automated messages?+

Yes, messages pull in the customer's name, product, branch, and other fields automatically.

Can I pause or edit a rule later?+

Yes, automation rules can be edited, paused, or duplicated at any time without affecting messages already sent.